Peter Rasmussen
CEO and Founder

With over two decades of experience in the convenience and energy retail sectors, Peter Rasmussen is known for combining strategic vision with hands-on execution. From his early roles at Sheetz to a 17-year tenure at Wawa, where he was part of the team that led the company’s expansion into Florida, Peter’s leadership has helped shape the growth of some of the industry’s most successful brands.

In 2020, Peter co-founded Neon Marketplace, a private equity-backed, food-forward convenience concept, before launching Convenience & Energy Advisors (CEA). At CEA, Peter’s mission is clear: to not just advise, but to research, build, operate, and fully manage the solutions that drive results for convenience retailers.

At Ascental, Peter leads a team that builds, operates, and runs comprehensive loyalty programs, marketing strategies, and tech solutions. From development to daily execution, Ascental ensures retailers can focus on their core priorities while driving loyalty, increasing sales, and maximizing profitability through hands-on, results-driven solutions.

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Christina Mathisen
Vice President of Marketing

Christina Mathisen is a results-driven marketing leader with 15+ years of experience in helping convenience and retail brands strengthen customer engagement, grow loyalty, and sharpen brand differentiation through measurable data-led strategy. She’s known for pairing big-picture vision with practical execution, building cross- channel programs that are as thoughtful as they are effective.
Across her career with brands including Circle K and QuikTrip, Christina has scaled high-impact programs, such as subscription and gamification, led national and global marketing initiatives across convenience and fuel categories, and helped shape the foundational strategy for enterprise-wide loyalty. She connects customer insight, technology infrastructure, and operational realities to deliver impactful marketing.
Christina brings a unique blend of loyalty and customer relationship management expertise, digital transformation leadership, and executive-ready performance storytelling. She’s passionate about helping operators and brand partners modernize engagement, choose and govern the right martech stack, and launch customer-centric programs that drive adoption, retention, and incremental revenue without losing sight of what works at the store level.

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Remiflor Ann Canoy

Senior Loyalty Manager

With a strong foundation in customer engagement and data-driven strategy, Remiflor brings a sharp focus and deep expertise to her role as Senior Loyalty Manager. With a background rooted in both marketing execution and operational excellence, Remiflor plays a pivotal role in building and optimizing loyalty programs that deliver measurable impact for convenience retailers.

At Convenience & Energy Advisors (CEA), Remiflor leads end-to-end loyalty initiatives—from strategic design to campaign execution and performance analysis. She partners closely with retail clients to develop tailored programs that drive customer retention, elevate brand affinity, and increase transaction frequency. Her work integrates real-time insights, customer segmentation, and omnichannel marketing to create seamless, rewarding customer experiences.
Remiflor’s leadership within Ascental supports the broader mission of building loyalty solutions that go beyond advisory—she is directly involved in managing day-to-day program performance, ensuring every campaign runs with precision, purpose, and profitability in mind.

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Emmanuel Odunowo

Marketing Manager

Emmanuel is a seasoned design professional with over 13 years of experience in the design industry. Throughout his career, he has has built extensive experience across diverse sectors, including media agencies, technology, luxury brands, and the food industry. He possesses a strong expertise in creating customized visual communications that effectively engage and resonate with targeted audiences, ensuring impactful and meaningful connections.

In addition to this, Emmanuel has held leadership roles in which he played a key part in empowering and educating the next generation about the future of decentralized technologies, innovative design and creative problem-solving.
With his vast industry knowledge and experience, Emmanuel continues to bring a unique blend of strategic thinking and design innovation to every project he undertakes.

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Allen Isabor

Graphic Designer

I Transform Ideas into Visual Masterpieces

For over five years, I've found my artistic calling in crafting beauty out of the void, creating something extraordinary from nothing. I derive utmost pleasure in creatively interpreting my clients' ideas and watching them resonate with their intended audience.

My expertise spans a vast landscape of design realms—from breathing life into posters and flyers, forging effective brand identities through logos and guidelines, to weaving compelling narratives in brochures, reports, and dynamic infographics.

Beyond the pixels and vectors, my goal as a design storyteller is to solve problems through research, embrace versatility, and deliver innovative designs.

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Jude Arais

Loyalty Specialist

Jude Arais is a Loyalty Specialist with a strong foundation in operations management, data analytics, and process optimization. With over five years of experience in workforce systems and customer engagement functions, he brings a systematic, data-informed approach to loyalty program development. His background in real-time performance tracking and process optimization supports scalable, measurable, and operationally sound loyalty strategies.

Throughout his career, Jude has led initiatives that translate operational data into actionable insights. Proficient in platforms such as Google Sheets, Microsoft Excel, and App Script, he delivers analytics solutions that enhance accuracy, reduce manual effort, and improve operational visibility.

Jude works closely with cross-functional teams to align loyalty initiatives with broader business goals. He focused on delivering loyalty solutions that are practical, data-driven, and results-oriented.

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Team